ABOUT Zicha & Associates
OUR STORY
In 2000, Mike Zicha opened Zicha & Associates, a full-service custom marketing research firm based in Chicago, Illinois.
We conduct research across a wide range of industries and topic areas. We conduct all types of projects, working proactively as a team to meet or exceed client expectations.
We also offer research design and data analysis services on a sub contractual basis for other marketing & research firms.
Zicha & Associates has expert level experience in advanced analytical methods to help you answer your key research questions.
Research problems are never force-fit into a methodology; rather, the best set of tools and techniques are selected based on the problem at hand.
Our beliefs
- • We believe in exploring the data using several different analytical procedures
- • We believe in a thorough examination of the data
- • We are aware of each analytical method’s variations and nuances
- • We do not believe in cookie cutter approaches
- •We do not believe in “black box” models
Our Specialties
- • Market segmentation
- • Key driver analysis
- • Brand positioning
- • Price elasticity studies
- • Conjoint analysis
- • Discrete choice modeling
- • MaxDiff analysis
TEAM LEADERS
Mike Zicha has been a project manager/statistical methodologist since 1984. Mike has held positions at Opinion Research Corporation, Total Research Corporation, Marketing Research Services, Inc. (MRSI), and Market Intelligence, Inc. Mike has also published several papers dealing with analytical issues in marketing research and is a frequent speaker at national conferences.
Linda Coonen joined Mike when he opened Zicha & Associates in 2000. Linda is Zicha & Associates’ Project Manager and Mike’s right hand person.
Prior to joining Zicha & Associates, Linda was a Project Manager at Market Intelligence, Inc.
Mike Zicha
